Our new baby is born!

WonderGroup Grows Social Media & Marketing Services

WonderGroup, the Cincinnati-based advertising agency widely known for its work in marketing strategies to youth and families, has announced new and specialized services in social media strategy development, execution and measurement.

With the aim of helping its regional, national and international clients strengthen brand engagement and advocacy with millions of consumers, WonderGroup will infuse new social media and marketing strategies into traditional advertising, promotions and interactive media. The new capabilities will help clients accelerate brand awareness, increase trial and strengthen brand volume initiatives.

Spearheading the new offering at the agency are two new senior managers:

Pete Healy, V.P. Social Media and Marketing. Healy was formerly a WonderGroup client as the VP of Marketing at Perfetti Van Melle USA, where he directed marketing for the Mentos and Airheads brands. While there, he was integrally involved in the “Mentos Geyser craze” of 2006 and the subsequent “Trevor the Mentos Intern” online campaign, both of which attracted worldwide attention as social marketing successes. Prior to joining Perfetti Van Melle, Healy was VP of Marketing at Jelly Belly Candy Company in California, where he developed and directed high-engagement strategies for the Jelly Belly brand in the U.S. and internationally.

Allen McCormick, V.P. Marketing. McCormick, also a former WonderGroup client as the Marketing Director at US Playing Card Company, has been heavily engaged in the development, execution and measurability of social media campaigns. McCormick also worked for Procter and Gamble as a Client Director, with the social marketing word-of-mouth venture known as Tremor. While there, he spearheaded many efforts with packaged goods, entertainment and the auto industry. McCormick previously worked in marketing roles at Revlon and led the marketing strategy development, evolution of direct marketing, and CRM efforts for both Sony PlayStation and SeaWorld.

McCormick and Healy are supported by a WonderGroup team of experienced social, interactive and account professionals. The agency’s clients include ConAgra Foods, Kellogg’s, Cincinnati Bell Communications, Topps, Perfetti Van Melle, SunnyD Beverages, Evenflo and other well-known consumer brands.

For additional information on WonderGroup services, including social media and marketing strategies, please contact:

Greg Livingston
President
WonderGroup
513.357.2950
glivingston@wondergroup.com