Momentum

This is an illustration I use to demonstrate our social media marketing momentum at WG. The red circle represents those true believers, the KoolAid drinkers, who have spent the 10,000 hours Malcolm Gladwell describes in his book, Outliers, as necessary to become experts in social media. This group of 10 or so, knows social media so well, they can see beyond the purely sociological aspects of it and think very strategically--this group is supplying our forward positive energy.

The blue circle are true believers but are still trying to earn their stripes or 10,000 hours it takes to become experts. This group has positive energy and is incredibly important to the cause of changing our agency's business model. We nurture and support them as they grow.

The white circle represent folks who for one reason or another are not embracing social media as a creative or strategic tool. These people are very talented, hard-working individuals but they are being left behind. As a result, they have limited value to us and probably won't continue to work for us in the future when staffing needs change, which they invariably do. Sadly, it's their choice. They control their destiny but choose to cling to the past. They are becoming friction to the folks supplying the momentum.

Don't be friction, be momentum.