Seth had a great point in his blog today regarding lots of activity, but are we we accomplishing anything in the process? This is true for marketing plans but a bigger concern for me is how this holds true with internal agency initiatives. Some days I feel like we have lots of plans but no orientation to real and meaningful action--getting things done.
Great, we have a new plan. But wait, where are the details? Who's leading, who's executing? What are we trying to accomplish beside win more business? Are we fulfilling a meaningful part of our stated mission? If not, why are we playing? What is the strategy, the deliverable, the timetable? Who's on the team, how will we choose them? What are the benchmarks for success?
I guess my point is, we can have plans ad nauseum, but they don't matter if they are not tied to clear action steps and accountability. Shocker here, people hide from vague and murky objectives. If you've ever run a volunteer organization the first thing you learn is that if you expect to get people to sign up and commit, then you better have a clearly defined task or goal, otherwise you're doing it yourself.
That never works.
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1 comment:
I love action. I've always been frustrated by talking things to death. Sometimes you just have to go out on a limb. This is not to say that you shouldn't have a good plan; the key is to see how to approach the limb! You might be taking a risk, but an idea that just sits there is an even bigger waste than one that fails but was at least attempted.
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